- May 04, 2015
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There are many ways in which to promote your website,
each of which can be used on its own or in conjunction with other
promotional efforts. All the ways should be utilized to get maximum
exposure for your website.
Here are just some of the methods available to you to
promote your website:
- Search Engine Listings:
- Search engine listings are
perhaps the most important resources available to website owners trying
to get traffic with a small or non-existent budget. By understanding
how search engines determine where you should rank and using that
information to "optimize" your website, highly targeted traffic is
easy to get.
- Search Directory Listings:
- Search directories are capable
of bringing in just as much, if not more traffic than search
engines, but the procedure for getting listed is a
little different. A single link from Yahoo! alone is capable of
bringing in thousands of visitors a day, but to ensure
you'll get listed you'll have to follow certain guidelines.
- Newsgroups are an often overlooked but very
effective method for generating traffic although one of the more
difficult resources to utilize. There's a propoer way to get traffic
from newsgroups without "spamming".
- E-Mail has gotten a bad reputation in the
promotion scene as "spammers" continue to promote their ventures by
sending unsolicited messages to people that don't want their "junk
mail". However, when used properly, e-mail is actually a very effective
way to not only generate new traffic, but keep visitors
- Yellow Pages:
- There are hundreds of business only directories
that can be utilized by those offering products and/or services from
their site to get potential costumers coming in.
- FFA Sites:
- "Free For All" sites aren't very effective at
bringing direct traffic to your site, but still serve
an important purpose as search engines continue to use "link popularity"
as ranking criteria.
- Awards Sites:
- While the majority of "awards sites" usually have
a self-serving agenda, there are certain awards sites that can
bring quick traffic to your website.
- Reciprocal Links:
- New research shows that reciprocal links are
actually responsible for generating more traffic than search engines.
It's possible to "swap" links with other site owners to generate lots of
- Banner Ads:
- Banner advertising comes in many forms, from free
banner exchanges to paid advertising to exchanging banners as reciprocal
If you are interested in using my
promotion services for an existing website, please
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